How to Avoid Potential Scams on Binary Options Promotion Websites
Ever noticed how some binary options websites are filled with flashy, dancing banners? Why is this and what does it mean for you? Not all binary options websites have you, the trader, in mind. Find out what it means when a page is nothing but banners and ads.
Have you ever done a search for binary options? What did you get back? A good site, a top site, an informative site or one filled with dozens of dancing banners? While I know that most websites make their money through these banners I don’t want a page filled with them. It’s hard to read and navigate, and can you really trust them? It’s OK for a webmaster to choose a broker or two and add them to a blog or strategy site. That is not what I’m talking about. Pages filled with flashing banners, dozens of links and a pushy sales pitch are my target today.
Why are there so Many Banners?
Why are there so many banners on some sites? Probably because there are so many different binary options brokers, signal service providers and trade gurus. Each broker or service pays web hosts for clicks and conversions. The reason why some sites have so many banners and ads is because their number one purpose is to make money through affiliate marketing. Ever heard of the shot gun and sieve approach? This is when you try everything you can in hopes that something will work. In binary options this may mean a web site may have an add for EVERY broker, not just the good ones, in hopes that somebody (anybody) will sign up with one of them.
Is this Binary Options Reviews Website for Me?
This is a question you have to ask yourself when approaching a new binary options website. Just because the site is filled with binary options banners does not mean it is not a good site. In fact, too many banners is a huge red flag. Having too many banners could be a sign that the site is only intended to sign up new customers. If this is the case can you really trust the information it provides? Some websites where you might find a plethora of banners are small promotional websites, review websites, signal and bonus sites. Some sites can legitimately display numerous banners due to the nature of their work but you still have to approach them with caution. The important thing is to check into the site itself to see just how reputable it is. It is possible, and even probable, that someone with no binary options experience has set the site up with the intention of making money through affiliate marketing. Remember, banner ads are how websites make money. A website with an overabundance of flashy banners may not be promoting good binary options brokers, just brokers in general.
What Can We Do About It?
Believe it or not Google and the other major search engines are trying to do something about this. They, the big search engines, don’t necessarily care about binary options but they do care about the quality of web pages and the quality of pages returned on a SERP (search engine results page). You may have heard of things like Panda and Penguin. These are additions to the Google algorithms that tries to address the issue of over advertising and websites whose only goal is to make a conversion. Some of the ways that Google tries to weed out these sites are by the number of ads on a page, the amount of content, the relevancy of that content and its “freshness”. When Google first launched the Panda update there was a huge uproar among the SEO and online affiliate marketing community. Websites that had been ranking very high in search, and making a lot of money, were eliminated from SERPs seemingly overnight simply because Google determined they were ad heavy. Other websites began to receive much lower rankings because they did not have “enough” content. Google is all about content so web pages with lesser content than others are given lower rankings.
Because of the big stink Google caused with the Panda update it launched several updates to the update and eventually an entire new package of code called the Penguin Update. This next round of changes were intended to work alongside the Panda update and improve the nature of search returns. Now, not only do websites need to have limited advertising, they also need to have “relevant” content and “fresh” content. Relevant content means that the subject of the website and/or web page needs to be related to the nature of the ads. Gone are the days when any old ad can be displayed on any old web page. As far as “freshness” is concerned Google is also trying to rank web pages with the newest content higher than those with older content. This means, in theory at least, a web page must be actively producing new information relevant to the subject matter in order to get highest ranking.
Why Do I Still Find Pages Loaded Up With Banners?
Unfortunately, despite all of the efforts of Google and other search engines, poor websites are still getting ranked high. Especially among niches like binary options. Why is this? One reason is because the binary options industry is so young. There just aren’t that many good Binary Options Reviews websites out there so it is easy for a scammer to create a page or site with the only intention of making conversions and still get a good rank. The other reason is because Google and it’s algorithms are just binary code. It is easy for smart computer savvy individuals to literally pull the wool over a search engines eyes. Black hat techniques and robot text are a big part of why so many junk binary options websites are still showing up.
What Can We Do About It, Revisited
The best thing we can do to avoid scammy sites full of banners is to be educated. Plus it’s kinda easy. If you find one just don’t use it. If you do be aware that the site is not intended for your edification, just for skimming some profits. Even the best binary options review websites suck sometime but the best and biggest will not be full of flashy banner ads. They will have a few and that’s OK, everybody needs to make money.