24Option, The Coolest Kid On The Block
2Leading the charge, you guessed it, 24Option. The broker is securing its place as the leading source of binary options across Europe, being regulated by CySEC. 24Option proved not once, but twice, that it is the coolest kid on the binary options block. The brokerage is sporting their own platform – Scipio, and was the first to partner with a top level sports team in the EU, Juventus of Turin, Italy. Since the deal with Juventus was announced dozens of brokers have followed suit, proving the benefits of such deals for both the brokers and the teams. Originally focused on football teams, soccer for those of you in the US, the trend has expanded to other sports include auto racing and others.
BdB, BuzzTrade and EZtrader Announce Partnerships
Other brokers taking advantage of this new and as yet not fully realized advertising method include Banc De Binary, Option888 and BuzzTrade. BDB has teamed up with the Liverpool Football Club in a deal worth an estimated 1.5 million pounds. In their deal BDB will gain access to fans in Europe, Canada, Australia and South Africa. Option888 has partnered with the Bologna FC and cementing its presence in Italy. Buzztrade has partnered with Portugese team Porto FC, company CEO had this to say…
“This is a fantastic opportunity for BuzzTrade to partner with one of Europe’s largest football clubs. They have great heritage and a history of success on and off the pitch. FC Porto’s global fan base will enable BuzzTrade to introduce our innovative trading products to new audiences, who will be able to enjoy our user-friendly trading environment.“
UK football team Tottenham Hotspur, another internationally ranked team, just announced a partnership with CySEC regulated EZTrader. Financial details are as yet undisclosed but the terms will last for 2 and a half years, one of the longest announced to date. EZTrader will benefit from advertising space in the stadium during all matches as well as exposure through the teams marketing channels.